ABOUT ME
Fashion Enthusiast
Welcome to Freya's Portfolio, where creativity meets style. Discover a collection of fashion projects from buying and merchandising to communications and more. I am a creative and ambitious individual who has always been captivated by the world of fashion. I pride myself on being organised and dedicated, constantly putting in hard work to bring my ideas and projects to life.
ABOUT ME
SKILLS
EDUCATION
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Strong Organisational Skills
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Strong Time-management Skills
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Creativity Skills
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Problem-solving skills
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Strong resilience skills
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Excellent communication skills
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Digital / IT skills​
I was a student at Fashion Retail Academy, where I studied the Level 2 Fashion Retail and Business course ​ which covered all aspects of the fashion industry from fashion buying and merchandising to fashion marketing and communications. At the end of year one I achieved a Distinction in my final major project which is one of my greatest achievements.
EMPLOYMENT
I am currently a sales advisor at the Luxury brand Rituals. My role allows me to engage with customers and understand their needs or preferences so I can recommend products. This role has enhanced my communication skills and teamwork skills because I have to collaborate with my colleague to make sure the store runs smoothly.
Final major project
For my Final project at Fashion Retail Academy, I wanted to be creative and innovative, therefore I created a 60's inspired magazine which contained fashion and beauty content. This magazine was created to show Gen Zers what fashion and life was like during this era and how it was described as 'revolutionary decade' and a trans-formative era marked by significant changes. My aim for this project is to inspire gen z females to experiment with vintage fashion.
concept board
analysis for concept board
Trend research pages
For this project, I conducted some research on the 60s fashion trends and the future fashion trends for 2025/2026.
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trend pages in magazine
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style + shop pages
These are the style + shop pages from my magazine, I wanted to showcase the latest fashion trends such as denim and provide inspiration for the readers. I made sure the items were affordable so it suits the target customer. One of the major trends for this season was double denim, therefore I included this because it is a timeless and effortlessly cool look which will never go out of style. The other trend was a basic jacket which is also worn for a stylish and cool effect. Overall, these pages are inspiring and they can motivate readers to experiment with their own wardbrobes and express themselves.
The ad pages
These are the Ad pages from my magazine. I wanted all the ads in my magazine to reflect the target customer and the theme of the magazine, therefore I created a Depop ad because they sell second-hand and vintage styles of clothing such as the 60s which relates to the reader. From my research, I found out that 90% of users on Depop are Gen Zers, therefore this shows that they will be interested in this Ad. Another Ad that I created was a Glossier Ad because I found out that this brand is one of Gen Zers top skincare brands, therefore this is appealing.
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Front cover
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This image on the left is the outcome of my front cover page and the images on the right are the research and development pages. I have used the 60s icon 'Twiggy' as the cover girl because she was admired during this era and she was a huge part of the 60s. I wanted to keep the colour theme simple, therefore I chose the colours pale yellow and black for the writing. Overall, I was very pleased with the final outcome because it represents the theme well.
For my research, I decided to look at other magazine front covers and analyze what they have done and what I like about them. I took inspiration from the magazine Vanity Fair because I loved the layout and where the writing was placed. It look sophisticated, neat and clean which is what I wanted my magazine to look like. The background is also one colour which makes the image stand out and the title is bold.
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Buying & merchandising project
This luxury fusion project was a buying & merchandising project, the concept was to merge a luxury, premium brand with a high street retailer and create a capsule collection which aligns with the 2024 trends and adapts to the current market. I created a S/S 24 trendy and stylish collection for Chanel and Mango, I made sure that the collection appealed to both of the target customers for both brands and my new target customer.
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mood board
The movie 'Mamma Mia' was my inspiration for this collection because I love the whole aesthetic such as the colours and the elegant silhouettes that the actors wore in the movie. I have included images of the beach because the style of the items are Mediterranean with different patterns such as stripes and the colour blue. I have also added images of flowers because they represent positivisty and peace which is what I wanted to convey when creating this collection. The colour theme is neutral tones such as pale blue and coconut milk because they are trendy and aesthetic.
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trend board
This is the trend board from this project, I have included images of sheer/mesh fabrics because they are a trendy material for S/S 24 because they are lightweight and breathable. Fabrics such as tweed and crochet were also a trend because they are breathable, which is perfect for a summer collection. Pearl accessories were a trend because they are a symbol of elegance and sophistication in fashion. Free-flowing silhouettes and maxi dresses were also a predicted trend which is why I have included these styles in my collection.
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trend research
For the trend research, I looked on websites such as WGSN to gain insight into the future trends for spring / summer. I looked at trending colours, silhouettes, patterns, shapes and styles which was very useful and it gave me inspiration when creating the final collection. The trendy colours were light blue, cotton colour, pink and the key materials were dainty florals, stripes and poka dots.
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The range plan
The final outcome
This is the outcome of the Mango x Chanel capsule collection. My aim for creating this collection was to incorporate the spring / summer 2024 trends and silhouettes and adapt my final items to the liking of my target market, as well as making fashionable and versatile items which can be worn by anyone. The collection was inspired by trends such as pin-stripe detailing and free-flowing maxi dresses which are easy to wear in the summer season. All the items are Mediterranean style because it aligns with the theme and the trends. I have also used sustainable fabrics such as organic cotton because I believe that sustainability is extremely important. There are accessories such as handbags which have the Chanel logo, therefore these are more luxury and premium
Industry project
This industry project was set by the owner of the brand 'Self Hood', we worked in groups to create an exciting project. The aim was to create a skincare range for the Gen Z generation and implement a successful marketing campaign which is creative and empowering. This project was successful and at the end we got to present the project to the owner.
Customer profile board
This is the customer profile board, we chose to target the gen z generation because they love to make time to take care of themselves and their well-being - so skincare is essential to them. They are currently still in higher education, therefore their lifestyle is fast-paced which means they want to create moments of relaxation.
Research pages
Trend board
This is the trend board, it contains all the trendy skincare items such as Byoma gel cream moisturiser, Charlotte Tilbury serum, Glow Recipe toner and more. We also included the viral products on Tiktok because this is one of gen zers top social media platform.
Campaign concept
marketing idea
We decided to put posters all around public places such as train and tube stations because people use them every day, therefore they will be noticed. We also decided to create frequent posts about the launch to showcase the new products.
CONTAct me
For promotional and business collaborations, or for any personal questions, you can reach me here:
Freyaportfolio.com or drop me a line: